Apex Digital Advisory

The people behind your growth

We are a complete digital team: strategy, design, engineering and marketing in one place, so your brand moves faster and speaks with one voice.

The Apex Digital Advisory team in a strategy session
Trusted by leading brands
Agora, an Apex Digital Advisory clientPTH, an Apex Digital Advisory clientBennic, an Apex Digital Advisory clientDiamond Barbers, an Apex Digital Advisory clientEighteen, an Apex Digital Advisory clientElevate, an Apex Digital Advisory clientHappy Faces, an Apex Digital Advisory clientHarris, an Apex Digital Advisory clientIndulgence, an Apex Digital Advisory clientJennifer, an Apex Digital Advisory clientLCH, an Apex Digital Advisory clientLucid Liv, an Apex Digital Advisory client
Our story

The story behind Apex Digital Advisory

Apex Digital Advisory pairs strategy and technology to deliver results you can measure. Brands around the world count on us to get it right.

With decades of combined experience across web, apps, marketing and AI, we’ve become the partner brands rely on to grow.

What we believe

We believe growth isn’t a campaign, it’s a system. When strategy, design, engineering and marketing work as one, every dollar works harder and every win compounds into the next.

People first

Behind every metric is a customer. We build for the human on the other side of the screen.

Radical clarity

You should always know what we’re doing, why we’re doing it, and what it returned.

Momentum matters

Perfect is slow. We ship, learn and improve, because moving beats meeting every time.

What drives us

The standards we hold ourselves to

The principles behind every project we take on.

Outcomes over output

We measure success by your growth, leads, conversions and revenue, not hours billed.

Tailored, never templated

Every strategy is shaped around your goals, audience and market.

Modern & fast

We build on current tooling so your presence is fast, secure and ready for what comes next.

Genuine partnership

Honest advice and clear reporting, we treat your budget like our own.

Relentless refinement

We keep testing and improving long after the work goes live.

Built to scale

Everything we make is ready to grow the moment you are.

Managing directors

Led from the front

The people steering the vision and standards at Apex Digital Advisory.

Sam Zgheib

Founder & Digital Consultant

Ahmed Afifi

Founder & Digital Consultant

Every brand we take on gets the same promise: we treat your growth like our own.

Meet the team

Meet the minds behind your growth

Sixteen leaders across strategy, design, development and marketing, each an expert in their craft.

Joe G
Joe GDirector, US Operations
Fran A
Fran ADirector, UK Operations
Ali A
Ali ACustom App Team Leader
Stefan F
Stefan FUI/UX Team Leader
Olivia F
Olivia FHR Manager
Mia M
Mia MWebsite Team Leader
Rio H
Rio HWordPress Lead Developer
Ron M
Ron MMobile App Team Leader
George A
George ABusiness Analyst
Max P
Max PGoogle AdWords / Maps Lead
Valeria S
Valeria SBranding Consultant
Sami C
Sami CSenior Copywriter
Arvianti K
Arvianti KSocial Lead Graphic Designer
Chelsy R
Chelsy RBranding Consultant
Veronica K
Veronica KSocial Media Team Leader
Faradhina S
Faradhina SLead Motion Graphics Designer
Ready when you are

Want a team like this in your corner?

Let’s talk about where you want to take your brand, and how we’d get you there.

Keep going

Where this fits next

Every capability we run feeds the others. These are the ones that pair hardest with this work.